Toyota: Moving Forward — Pushing my Rav4

I am the proud owner of a 2005 Toyota Rav4, but until this summer, I didn’t realize just how proud I was. There I was, driving down PCH, my windows down and my radio up, when a song came on I had never heard before. It was Jay-Z, so naturally, I turned it up. Then, I hear Kanye and Rihanna…could I ask for anything more? Suddenly, the situation became serious. Out of nowhere, I hear the lyric “Whatchu think I rap for, to push a f*****g Rav4?” Hmmm….Now I am pretty sure the only reason they chose this specific vehicle was because it rhymed with “rap for”….if indeed you can rhyme the words for and four. I, however, found myself getting defensive about my little Japanese car.

Kanye – it may not be a Lamborghini, but my Toyota has been absolutely amazing. I have not had a single problem in 5 years.

The 2009/2010 recall has brought even more haters. Here was Toyota’s video response to the recall:

In that video was Jim Lentz, the President and COO of Toyota Motor Sales, U.S.A., Inc. I hope to grab his attention, encourage a serious improvement in their crisis management strategies, as well as suggest he bring in PR and crisis management specialist, Joan Gladstone, who I will talk more about in the upcoming weeks.

The point is, Toyota – DON’T GIVE UP!